10.25440/smu.12062937.v1 LU Hang LU Hang Katherine A. MCCOMAS Katherine A. MCCOMAS Danielle E. BUTTKE Danielle E. BUTTKE Sungjong ROH Sungjong ROH Margaret A. WILD Margaret A. WILD Data from: A One Health message about bats increases intentions to follow public health guidance on bat rabies SMU Research Data Repository (RDR) 2016 Animals Wild Animals Rabies Chiroptera Conservation of Natural Resources Female Health Knowledge Attitudes Humans United States Public Health and Health Services not elsewhere classified Health Promotion Health Economics 2016-05-01 00:00:00 Dataset https://researchdata.smu.edu.sg/articles/dataset/Data_from_A_One_Health_message_about_bats_increases_intentions_to_follow_public_health_guidance_on_bat_rabies/12062937 <p>This record contains the underlying research data for the publication "A One Health message about bats increases intentions to follow public health guidance on bat rabies" and the full-text is available from: <a href="https://ink.library.smu.edu.sg/lkcsb_research/5040">https://ink.library.smu.edu.sg/lkcsb_research/5040</a></p><p>Since 1960, bat rabies variants have become the greatest source of human rabies deaths in the United States. Improving rabies awareness and preventing human exposure to rabid bats remains a national public health priority today. Concurrently, conservation of bats and the ecosystem benefits they provide is of increasing importance due to declining populations of many bat species. This study used a visitor-intercept experiment (N = 521) in two U.S. national parks where human and bat interactions occur on an occasional basis to examine the relative persuasiveness of four messages differing in the provision of benefit and uncertainty information on intentions to adopt a rabies exposure prevention behavior. We found that acknowledging benefits of bats in a risk message led to greater intentions to adopt the recommended rabies exposure prevention behavior without unnecessarily stigmatizing bats. These results signify the importance of communicating benefits of bats in bat rabies prevention messages to benefit both human and wildlife health.</p>