@article{BANSAL2016, author = "Vikram BANSAL", title = "{How much is enough? Determine the optimal frequency of internet display advertising (IDA)}", year = "2016", month = "12", url = "https://researchdata.smu.edu.sg/articles/thesis/How_much_is_enough_Determine_the_optimal_frequency_of_internet_display_advertising_IDA_/12301232", doi = "10.25440/smu.12301232.v1" }